Privacy Policy

Privacy Policy

Last Updated: 6 February 2026

Perth Business Advisors (ABN: 95136819344) ("we", "us", "our") is committed to protecting your privacy in accordance with the Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs).

This Privacy Policy explains how we collect, use, disclose, and protect your personal information when you use our website (perthbusinessadvisors.com.au) or engage our services.

1. INFORMATION WE COLLECT

1.1 Personal Information

We may collect the following types of personal information:

- Full name

- Email address

- Phone number

- Company name and position

- Business address

- Information about your business operations, financials, and challenges

- Any other information you voluntarily provide to us

1.2 Automatically Collected Information

When you visit our website, we may automatically collect:

- IP address

- Browser type and version

- Device information

- Pages visited and time spent on pages

- Referring website

- Geographic location (city/region level)

1.3 Cookies and Tracking Technologies

We use cookies and similar technologies to improve your experience. This includes:

- Google Analytics for website analytics

- GoHighLevel CRM for contact management

- Social media pixels (Facebook, LinkedIn)

You can control cookies through your browser settings.

2. HOW WE COLLECT INFORMATION

We collect personal information when you:

- Fill out contact forms on our website

- Email or call us

- Attend meetings or consultations

- Engage our services

- Subscribe to communications

- Interact with our social media

3. WHY WE COLLECT INFORMATION

3.1 Primary Purposes

We collect and use your personal information to:

- Respond to your enquiries

- Provide business advisory services

- Assess your business needs

- Communicate about our services

- Send relevant business insights and updates

- Improve our website and services

- Maintain business records

3.2 Legal Basis

We process your information based on:

- Your consent (which you can withdraw at any time)

- Contract performance (when providing services)

- Legitimate business interests

- Legal obligations

4. HOW WE USE YOUR INFORMATION

Your personal information will be used to:

- Contact you regarding your enquiry

- Schedule and conduct consultations

- Deliver our business advisory services

- Send service-related communications

- Provide business insights and educational content (with your consent)

- Improve our services

- Comply with legal obligations

We will NOT:

- Sell your personal information to third parties

- Use your information for purposes unrelated to our services without consent

- Send marketing communications without your permission

5. DISCLOSURE OF INFORMATION

5.1 Service Providers

We may share your information with trusted service providers who assist us:

- GoHighLevel (CRM and communication platform)

- Google (Analytics and business services)

- Email service providers

- Accounting and legal professionals (when necessary for service delivery)

All service providers are required to protect your information and use it only for specified purposes.

5.2 Legal Requirements

We may disclose your information if required by law, court order, or government authority.

5.3 Business Transfer

If Perth Business Advisors is sold or merged, your information may be transferred to the new owner under the same privacy protections.

6. DATA SECURITY

We take reasonable steps to protect your personal information from:

- Unauthorized access

- Misuse or disclosure

- Loss or destruction

Security measures include:

- Secure servers and encrypted connections (SSL)

- Password-protected systems

- Access controls limiting who can view your information

- Regular security reviews

However, no internet transmission is completely secure. You provide information at your own risk.

7. DATA RETENTION

We retain your personal information for as long as:

- You are a client or prospective client

- Required for legal, accounting, or regulatory purposes

- Necessary to enforce agreements or resolve disputes

Generally, we retain:

- Enquiry data: 2 years (unless you become a client)

- Client data: 7 years after engagement ends (tax and business record requirements)

- Marketing consent: Until you unsubscribe or request deletion

8. YOUR RIGHTS

Under Australian privacy law, you have the right to:

8.1 Access

Request access to the personal information we hold about you.

8.2 Correction

Request correction of inaccurate or outdated information.

8.3 Deletion

Request deletion of your information (subject to legal retention requirements).

8.4 Opt-Out

Unsubscribe from marketing communications at any time.

8.5 Complaint

Lodge a complaint if you believe we've breached your privacy.

To exercise these rights, contact us at:

Email: [email protected]

Phone: 0487 704 123

9. INTERNATIONAL DATA TRANSFERS

Your information is primarily stored in Australia. Some service providers (Google, social media platforms) may store data on servers overseas. These providers comply with privacy frameworks equivalent to Australian standards.

10. CHILDREN'S PRIVACY

Our services are not directed at individuals under 18. We do not knowingly collect information from children.

11. THIRD-PARTY WEBSITES

Our website may contain links to third-party websites. We are not responsible for their privacy practices. Please review their privacy policies.

12. CHANGES TO THIS POLICY

We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated "Last Updated" date. Continued use of our services after changes constitutes acceptance.

13. GOOGLE ANALYTICS

We use Google Analytics to understand how visitors use our website. Google Analytics collects information anonymously and reports website trends without identifying individual visitors.

You can opt out of Google Analytics by installing the Google Analytics Opt-out Browser Add-on: https://tools.google.com/dlpage/gaoptout

14. COMPLAINTS AND DISPUTES

14.1 Internal Complaints

If you believe we have breached your privacy, please contact us first:

Brett Rice

Perth Business Advisors

Email: [email protected]

Phone: 0487 704 123

We will investigate and respond within 30 days.

14.2 External Complaints

If you are not satisfied with our response, you may lodge a complaint with:

Office of the Australian Information Commissioner (OAIC)

Website: www.oaic.gov.au

Phone: 1300 363 992

Email: [email protected]

15. CONTACT INFORMATION

For privacy-related questions or to exercise your rights:

Perth Business Advisors

Brett Rice, Managing Director

Email: [email protected]

Phone: 0487 798232

Website: https://perthbusinessadvisors.com.au

16. CONSENT

By using our website or providing your personal information, you consent to the collection, use, and disclosure of your information as described in this Privacy Policy.

You may withdraw consent at any time by contacting us, though this may affect our ability to provide services.

17. BUSINESS INFORMATION COLLECTED

When providing business advisory services, we may collect sensitive business information including:

- Financial statements and performance data

- Business strategies and plans

- Employee information (in aggregate or de-identified form)

- Customer and supplier information

- Operational challenges and opportunities

This information is treated with strict confidentiality and used solely for providing our services. We will not disclose your business information to third parties without your explicit consent, except as required by law.

18. PROFESSIONAL OBLIGATIONS

As business advisors, we maintain professional confidentiality obligations. Business information shared with us during engagements is protected and will not be disclosed except:

- With your written consent

- As required by law

- To professional advisors bound by confidentiality (accountants, lawyers)

- In anonymized form for case studies (only with explicit permission)